To DIGIKIDS® Home PageFOR IMMEDIATE RELEASE
FranchisESource Brands International Announces Acquisition of DIGIKIDS®.
Multi-Brand Franchisor's Strategic Growth Plan Progresses
SOUTHBURY, CT - July 08, 2011 - FranchisESource Brands International (FSBI),
the globally acclaimed multi-brand franchisor with five high-performance
brands in its portfolio such as The Entrepreneur's Source® (TES), AdviCoach®
and Decor & You®, announced today that it has acquired DIGIKIDS, the onsite
child ID company offering the most advanced and affordable child safety ID
available today. Terms of the deal have not been disclosed.
The move is a key component of FSBI's strategic growth plan. According to
Terry Powell, founder and CEO of FSBI, the addition of DIGIKIDS to the FSBI
portfolio immerses the company in a sector where it is not currently
represented. "Acquiring DIGIKIDS supports FSBI's vision to remain atop the
franchise industry as an innovator and trendsetter," said Powell, who has
more than 25 years of experience in the franchise industry. "By applying our
management systems and supporting DIGIKIDS with FSBI's infrastructure we can
grow the brand into a household name nationwide."
Founded in 2003, DIGIKIDS currently has 12 units operating in eight states.
With the acquisition, FSBI has moved DIGIKIDS to its company headquarters in
Southbury, Conn. from Fort Worth, Texas.
DIGIKIDS provides the most advanced and effective child safety ID available
today - using up-to-date, digital technology. With more than 2,000 children
reported lost or missing every day in the United States, the service
offering is in high demand. DIGIKIDS has developed patent-pending solutions
that include highly advanced, fail-safe technologies. Quick, effective and
secure, DIGIKIDS child ID services have raised the standard for child safety
in the United States.
"When evaluating DIGIKIDS we could see that the company had a solution no
one else could offer," said Powell. "That point of distinction appealed to
us. You always want to have a product or service that others can't compete
with, and that's what DIGIKIDS offers."
FSBI's plans with DIGIKIDS include continuing individual unit growth and
enhancing franchise development with an Area Developer program to foster
expansion into new markets. Plus, FSBI will initiate the formation of
strategic partnerships and co-branding opportunities and will create new
lines of products and services leveraging DIGIKIDS' technology.
"We see tremendous potential to grow DIGIKIDS in several ways," noted
Powell. "With today's growing base of transitioning corporate professionals
either seeking to enter entrepreneurism or forced into it, we're
repositioning the DIGIKIDS franchise opportunity in a way that makes the
investment more appealing to a wider audience."
With franchise fees starting at less than $30,000, DIGIKIDS offers a unique,
affordable opportunity for individuals to get started on a path towards
their desired income, lifestyle, wealth and equity. Complete with initial
and ongoing training and marketing support, the DIGIKIDS franchise
investment is ideal for individuals who want to make a difference in their
communities with a much-needed service.
For more information about DIGIKIDS and available franchise opportunities
please visit www.digikids-id.com or call
1-888-DIGIKIDS (344-4543).
About FranchisEsource Brands International
FranchisEsource Brands International (FSBI) is a multi-brand business
coaching franchisor with high-performance brands dedicated to the
advancement of the entrepreneur and those who aspire to be one. Today,
FSBI's business coaching brands dominate the $1.5 billion business coaching
market with a commanding 33 percent of the business coaching and consulting
franchise market in North America. With a 25-plus year history in
franchising, Terry Powell, CEO of FSBI, is recognized as the founder of the
business coaching profession with the establishment of The Entrepreneur's
Source®, AdviCoach®, Business Partner® Marketing Coach, Expense Reduction
Consulting®, Decor & You®, DIGIKIDS®, Franchise Match® and Women Empowered
by Business (WEBB).
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