To DIGIKIDS® Newsroom
FOR IMMEDIATE RELEASE
Media Contact:
Matt Kelton
888-344-4543 X 3
mkelton@digikids-id.com
Wichita Mother and Daughter Launch DIGIKIDS®
Franchise,
Making Advanced Child Safety ID Kits Available to Local Parents
Wichita, Kansas – July 5, 2007 – The
mother-daughter team of Marcia Duncan and Shandee Johnson have opened the
newest office of DIGIKIDS®, the fast-growing business dedicated to putting
parents in full control of their child’s safety in the event the child is
missing or abducted.
Their business, based in Wichita and serving all of Sedgwick County, is the
first DIGIKIDS franchise in Kansas and the 28th nationally. DIGIKIDS creates
child safety ID kits that allow parents to quickly provide law enforcement
officials, the media, the National Center for Missing & Exploited Children
(NCMEC), and other agencies with key information about the child to speed
recovery.
The kit includes a mini-CD that two high-resolution digital photos along
with medical and identifying information, along with a laminated ID card.
The kit is designed to be carried with a parent at all times, so that if the
child is missing, the parent can use the CD in any computer to immediately
print “missing child” posters and flyers and, if necessary, e-mail it
instantly.
Marcia spent 19 years as a school nurse, and raised Shandee and two other
daughters as a single mother, so she knows how concerned parents are about
the safety of their children. Shandee, a mother of two herself, recently
left a job with a shipping company and was looking for the opportunity to be
her own boss.
Marcia and Shandee point out that what makes DIGIKIDS different is how it
empowers parents in the event their child is missing. When DIGIKIDS creates
the child safety CD and gives it to the parent, it is the only copy of the
information. DIGIKIDS keeps none of the child’s information in any computer
or database, so it can never fall into the wrong hands.
Marcia and Shandee will visit daycares, schools, churches, and community
events in Wichita and Sedgwick County to create the DIGIKIDS Child Safety ID
kits, a process that only takes two minutes, for a nominal fee.
“If a child is missing, it is the first 20 minutes that matter the most,”
said Michael J. Childs, founder of DIGIKIDS. “Immediate access to a good
photo of the child and an accurate description are critical. With a DIGIKIDS
Child Safety ID kit, which includes a CD and ID card, a parent can keep that
kind of information always available, which will help authorities do their
job and reunite the child with his or her parents.”
“Shandee and I love the prospect of working with children and promoting
child safety and educating people about how the DIGIKIDS kits can help,”
Marcia said. “We wanted a business that would let us do something to provide
real value to the community, and DIGIKIDS does that.”
More than 2,200 children are reported to police as lost or missing each day
in the United States. Many of those children are found safe within hours,
but no matter how short a time a child may be missing, it is an agonizing
experience for a parent. That was the genesis for Childs’ founding of
DIGIKIDS.
“We developed a system that helps parents take the most effective action as
soon as possible to find and recover their children,” Childs explained.
“Instead of panicking in those first minutes, they can immediately put the
DIGIKIDS Child Safety ID kit to work to help find their child, greatly
increasing the chances of a safe recovery.”
About DIGIKIDS
Founded in 2003, DIGIKIDS delivers peace of mind with the most advanced and
effective child safety ID available today. The company’s representatives
create a CD and ID card in about two minutes, with the only copy of any of
the information given immediately to the parents. The CD contains photos of
the child, physical description and medical information that is vital in an
emergency. For more information about DIGIKIDS or about
franchise opportunities, visit
www.digikids-id.com or call 888-DIGIKIDS.
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