To DIGIKIDS® Newsroom

FOR IMMEDIATE RELEASE

Media Contact:
Scott and Tracey Brown
scott.brown@digikids-id.com
tracey.brown@digikids-id.com

DEDICATED COUPLE ARE HELPING PARENTS PROTECT THEIR CHILDREN WITH DIGIKIDS® CHILD SAFETY ID FRANCHISE

In response to the more than 2,200 missing children reported in the United States each day, DIGIKIDS® offers a Child Safety Identification CD that allows parents to quickly provide law enforcement officials, the media, the National Center for Missing & Exploited Children (NCMEC) and other agencies with two high-resolution digital photos along with medical and identifying information to aid in recovery efforts.

GERMANTOWN, Tennessee — June 18, 2007 — Scott and Tracey Brown have been awarded the exclusive DIGIKIDS® child ID franchise for portions of Shelby County, including Memphis, announced Michael J. Childs, DIGIKIDS® president.

DIGIKIDS® offers a Child Safety Identification CD that allows parents to quickly provide law enforcement officials, the media, the National Center for Missing & Exploited Children (NCMEC) and other agencies with two high-resolution digital photos along with medical and identifying information to aid in recovery efforts.

“When we had our older son’s photo made for identification purposes,” Scott Brown explained, “we assumed it would be sufficient protection in the event he became lost — but we learned that other tools and resources were critical in speeding the recovery and safe return of lost or missing children.”

“We discovered that DIGIKIDS® patent-pending technology is light years ahead of an ordinary ID card in providing secure, efficient, child-recovery support.”

Both Scott and Tracey Brown held sales and corporate positions, respectively, for more than 12 years, before seeking a franchise opportunity that matched their passion for children and the safety of children, as well as their desire for independence in their working lives. Married for nine years, the couple has two sons, Winston, 5, and Alexander, 9 months.

“We are excited and dedicated to bringing this important peace-of-mind service to our neighbors and our community,” Tracey Brown added.

Offered through schools, preschools, churches, summer camps and other public events, DIGIKIDS® delivers its secure Child ID kits on site in two minutes or less.

“Because the search to find the best child safety identity program for their own children led them to,” Childs said. “Scott and Tracey Brown bring authentic enthusiasm to helping Shelby County parents protect their children.

“We are proud to welcome them to the fast-growing DIGIKIDS® family of franchisees.”

According to the NCMEC, acting within the first 20 minutes of a child’s disappearance is critical. By using the easily carried business card-sized CD ROM, parents are equipped to distribute pre-formatted flyers and posters, complete with high-resolution photos and last-minute identifying details, anywhere in the world via internet e-mail.

“The electronic delivery to law enforcement officials of a child’s digitized photo can save crucial time, since the chances of safely recovering a child are much greater with the first few hours immediately following a child’s disappearance,” explains John Walsh, founder of NCMEC.

With its patent-pending technology to create each Child Safety CD, DIGIKIDS® offers parents anywhere a secure and efficient tool that can help speed the return of lost or missing children.

Beyond typical child identity programs that provide only an ID card, DIGIKIDS® really works, because the DIGIKIDS® CD enables parents to make a speedy and comprehensive worldwide distribution of critical identifying information using any PC with a CD-ROM drive. Each emergency e-mail and attachments are sent through a dedicated, secure network. DIGIKIDS® does not create or maintain a central database, guaranteeing security and privacy.

Headquartered in Fort Worth, Texas, DIGIKIDS® presents and supports its services nationally through independent franchisees. In addition to schools and preschools, DIGIKIDS® ability to produce the Child ID kits on site in two minutes or less affords a perfect opportunity for any local business wishing to sponsor a DIGIKIDS® safety event as a vehicle for giving back to the local community or its employees.

For more information about DIGIKIDS® or about franchisee opportunities in single or multiple territories, visit www.digikids-id.com or call 1-888-DIGIKIDS.

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