To DIGIKIDS® Newsroom
FOR IMMEDIATE RELEASE
Media Contact:
Dionn Schaffner
512-971-9795
AUSTIN MOTHER AND I.T. EXPERT TO DELIVER THE INNOVATIVE DIGIKIDS® CHILD ID
SAFETY SERVICE TO AREA FAMILIES
In response to the more than 2,000 missing children reported in the United
States each day, DIGIKIDS®
offers a Child Safety CD that allows parents to quickly provide law
enforcement officials, the media, the National Center for Missing &
Exploited Children (NCMEC) and other agencies with two high-resolution
digital photos along with medical and identifying information to aid in
recovery efforts.
AUSTIN, Texas — September 6, 2006 — Dionn Schaffner has been enlisted in
launching the exclusive DIGIKIDS®
child ID franchise
for Austin and the Travis County area, announced Michael J. Childs,
DIGIKIDS® president.
DIGIKIDS® offers a Child Safety CD that allows parents to quickly provide
law enforcement officials, the media, the National Center for Missing &
Exploited Children (NCMEC) and other agencies with two high-resolution
digital photos along with medical and identifying information to aid in
recovery efforts.
“First and foremost, as a mother of two, energetic boys, I understand the
importance of child safety and identification,” Schaffner explains. “That’s
why I believe in the DIGIKIDS® difference. It works.
“DIGIKIDS® is committed to leveraging technology as well as achieving a delicate
balance between protecting personal information and providing immediate
information delivery to the appropriate authorities during those first
critical minutes when a child is missing
To her new role in providing DIGIKIDS® services, Schaffner brings more than
10 years of marketing and information technology experience with
leading-edge companies. Through her technology and management positions, she
offers competencies in business strategies, information systems, marketing
operations and performance management.
Prior to leading her own marketing consulting firm, she was vice president
of marketing at Garden.com, where she provided unique skills to Internet
marketing. Before that, she was director of operations for Comlink
Information Systems, where she oversaw growth strategies, product
development and account service.
As a senior consultant for Deloitte & Touche Consulting Group, Schaffner was
responsible for information technology and business analysis. She has also
held positions at IBM, Kaleida Labs and Trilogy Development Group.
She has held numerous speaking engagements throughout the country.
Schaffner earned her bachelors of science degree in computer science and a
masters of business administration degree from Stanford University and the
Stanford University Graduate School of Business, respectively, and was
awarded a national fellowship from the Consortium for Graduate Study in
Management.
“DIGIKIDS® didn’t invent child safety identification,” Schaffner adds. “But
because of my own understanding of technology and information systems, I
know that DIGIKIDS® works, while other ID services do not.
“It is the most advanced, technology-driven service available today.”
Schaffner lives with her husband and two sons in Austin.
Offered through schools, preschools, churches, summer camps and other public
events, DIGIKIDS®
delivers its secure Child ID kits on site in two minutes or less.
“Because of her vast experience and working knowledge of information systems
and technology, coupled with her instincts as a caring mother, Dionn
Schaffner is an ideal advocate and representative for DIGIKIDS®,” said
Michael Childs. “We are proud to welcome her to the growing DIGIKIDS® family
of franchisees.”
According to the NCMEC, acting within the first 20 minutes of a child’s
disappearance is critical. By using the easily carried business card-sized
CD ROM, parents are equipped to distribute pre-formatted flyers and posters,
complete with high-resolution photos and last-minute identifying details,
anywhere in the world via internet e-mail.
“The electronic delivery to law enforcement officials of a child’s digitized photo can save crucial time, since the chances of safely recovering a child are much greater with the first few hours immediately following a child’s disappearance,” explains John Walsh, founder of NCMEC.
With its patent-pending technology to create each Child Safety CD, DIGIKIDS® offers parents anywhere a secure and efficient tool that can help speed the return of lost or missing children.
Beyond typical child identity programs that provide only an ID card, DIGIKIDS® is more effective because the DIGIKIDS® CD enables parents to make a speedy and comprehensive worldwide distribution of critical identifying information using any PC with a CD-ROM drive. Each emergency e-mail and attachments are sent through a dedicated, secure network. DIGIKIDS® does not create or maintain a central database, guaranteeing security and privacy.
Headquartered in Fort Worth, Texas, DIGIKIDS® presents and supports its services nationally through independent franchisees. In addition to schools and preschools, DIGIKIDS® ability to produce the Child ID kits on site in 2 minutes or less affords a perfect opportunity for any local business wishing to sponsor a DIGIKIDS® safety event as a vehicle for giving back to the local community or its employees.
For more information about DIGIKIDS® or about franchise opportunities in single or multiple territories, visit www.digikids-id.com or call 1-888-DIGIKIDS.
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