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FOR IMMEDIATE RELEASE

Media Contact:
Michelle Warren
702-302-3457

WORKING MOTHER WORKS TO ENSURE PARENTS’ PEACE OF MIND WITH DIGIKIDS® CHILD SAFETY ID FRANCHISE

In response to the more than 2,000 missing children reported in the United States each day, DIGIKIDS® offers a Child Safety Identification CD that allows parents to quickly provide law enforcement officials, the media, the National Center for Missing & Exploited Children (NCMEC) and other agencies with two high-resolution digital photos along with medical and identifying information to aid in recovery efforts.

LAS VEGAS, Nevada — August 1, 2006 — Michelle Warren has been awarded the exclusive DIGIKIDS® child ID franchise for the entire Metropolitan Las Vegas area, announced Michael J. Childs, DIGIKIDS® president.

DIGIKIDS® offers a Child Safety Identification CD that allows parents to quickly provide law enforcement officials, the media, the National Center for Missing & Exploited Children (NCMEC) and other agencies with two high-resolution digital photos along with medical and identifying information to aid in recovery efforts.

“As a business analyst, I admire well-run, successful organizations,” explained Warren. “More than that, I admire companies that are honest and never make exaggerated claims about what they can deliver.

“DIGIKIDS® is the genuine article, providing a service that is needed and vital, and one that really works.

“That’s why I felt an immediate connection with the DIGIKIDS® child safety ID service and people,” Warren added. “DIGIKIDS® has never claimed to have invented child safety ID — they simply deliver on the promise and do it better than anyone else.”

A native of Arizona, Warren attended Northern Arizona University, completing a bachelor of science degree in forensic chemistry. After graduation, she spent five years in the chemical analysis field, working as a technical assistant.

Adding a masters of business administration to her resume, Warren returned to the Southwest and began working as a business analyst in Las Vegas, where she lives with her 1-year old son.

Offered through schools, preschools, churches, summer camps and other public events, DIGIKIDS® delivers its secure Child ID kits on site in two minutes or less.

“As a businesswoman and mother of a young son, Michelle Warren is an ideal representative for DIGIKIDS®, because she is passionate about business integrity and the well being of children, family and community,” said Michael Childs. “We are proud to welcome her to our fast-growing DIGIKIDS® family of franchisees.”

According to the NCMEC, acting within the first 20 minutes of a child’s disappearance is critical. By using the easily carried business card-sized CD ROM, parents are equipped to distribute pre-formatted flyers and posters, complete with high-resolution photos and last-minute identifying details, anywhere in the world via internet e-mail.

“The electronic delivery to law enforcement officials of a child’s digitized photo can save crucial time, since the chances of safely recovering a child are much greater with the first few hours immediately following a child’s disappearance,” explains John Walsh, founder of NCMEC.

With its patent-pending technology to create each Child Safety CD, DIGIKIDS® offers parents anywhere a secure and efficient tool that can help speed the return of lost or missing children.

Beyond typical child identity programs that provide only an ID card, DIGIKIDS® really works, because the DIGIKIDS® CD enables parents to make a speedy and comprehensive worldwide distribution of critical identifying information using any PC with a CD-ROM drive. Each emergency e-mail and attachments are sent through a dedicated, secure network. DIGIKIDS® does not create or maintain a central database, guaranteeing security and privacy.

Headquartered in Fort Worth, Texas, DIGIKIDS® presents and supports its services nationally through independent franchisees. In addition to schools and preschools, DIGIKIDS® ability to produce the Child ID kits on site in 2 minutes or less affords a perfect opportunity for any local business wishing to sponsor a DIGIKIDS® safety event as a vehicle for giving back to the local community or its employees.

For more information about DIGIKIDS® or about franchise opportunities in single or multiple territories, visit www.digikids-id.com or call 1-888-DIGIKIDS.

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